Sony

View Sony Applause launch video

Sony Australia partnered with MotivAction to design a recognition program that would improve employee engagement and positively reinforce the organisations core values.

Prior to launch we worked closely with Sony to better understand the existing culture and attitudes towards recognition. This enabled us to develop a relevant and successful solution that was embraced by all from day one.

The Sony Applause program was launched in 2008 and within it's first 12 months had helped increase measures of employee engagement from 38% to 73%.