The Shout Award and Recognition program was created allowing all employees, across 4 sites, to recognise colleagues for any behaviour they believed to be inspirational.
A recognition could be written on a slip from a cheque book received monthly, and passed to a colleague who has inspired the nominee. Every single recognition slip offered the recipient the opportunity to win an award ranging from hi-tech gadgetry to a holiday in Sir Richard Branson’s private game lodge in South Africa. A fun brand identity was created for the scheme which allowed a wide range of regular interactive and entertaining communications throughout the program.
The Program saw over 13,000 recognitions across the business in the first year. Every single recognition presented instilled the values a little deeper into the culture.
The program has provided a fair, simple and consistent system for recognition and awards and has positively influenced the staff feedback surveys. The initial Shout program designed specifically for Virgin Mobile has now expanded across the Virgin Media Group.
"It's considered internally to be a fabulous scheme which our people can use to say thanks to their colleagues, and the added bonus is not just the pleasure of receiving a Shout, but surprisingly, the feel good factor when handing one out ”Anita Collier, Program Owner, Virgin Mobile